“Our slogan, ‘Irie Nyamminz’… It means great (Jamaican) food, and that sums it up… We provide great authentic Jamaican food to the masses.”

- Novar Excell (CEO)

About the Client:

Excell’s Kingston Eatery officially started operating in February 2014 and has emerged as a new and exciting option for authentic Jamaican cuisine in the New York Area.

Excell’s services the New York area as both a full-service catering company and also a featured vendor at the famous Smorgasburg Food Market in Brooklyn.

About the Project:

We were asked to develop a corporate identity complete with corporate collateral (logo, business cards), promotional designs (flyers), signage (menu board, banners), product packaging and website design.

We tried to encapsulate the fun-yet-classy and professional outlook of the company while displaying a connection to the owners’ homeland of Jamaica.

Client Testimonial:

Click the image below to see more designs from the project